Seminar for
DECISION MAKING – THEORY, TECHNOLOGY AND PRACTICE
PROGRAM
Plan rada Seminara Odlučivanje - teorija, tehnologija, praksa za APRIL 2019.
ČETVRTAK, 11.04.2019. u 13:00, Live stream Niš
Jelena Velimirović, Mathematical Institute SASA, Belgrade, Serbia
MODELLING ELECTRONIC TRUST USING BAYESIAN NETWORKS
The concept of trust in the context of digital economy plays a central role. It represents the most valuable asset an organization has, more important than the technology itself. The online setting, being characterized as uncertain and risky, and with many trust issues related to safe and secure data, resilient IT infrastructure, various types of opportunistic behavior, etc. - emphasizes the importance of trust even more. Literature shows that various models for trust assessment has been investigated and employed. This lecture shows how Bayesian networks, as an effective tool to facilitate modelling of complex decision problems in digital economy under uncertainty, can be used for modelling electronic trust using an illustrative example typical in online transactions nowadays.
Predavanja su namenjena sirokom krugu slusalaca, ukljucujuci studente redovnih i doktorskih studija. Seminar će se održavati svakog drugog četvrtka od 13:00 - 14:00h, CIITLAB, Elektronski fakultet Niš, Aleksandra Medvedeva 14, Niš